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Combat the Retention Decline

It costs about 5 times more to gain a new member than it costs to keep an existing member happy. Retention can be one of the most challenging factors to combat in the fitness industry.
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Trend-Tracker

The Fitness One Customer Retention Dashboard can help club owners identify specific members that are at high-risk of cancellation due to behavioral patterns and trends that indicate disengagement.

Member-centric Promotions 

Fitness One provides recommendations and ways to prevent these cancellations from occurring by offering promotions and solutions that they are likely to enjoy based on the attributes of their member profile. 

"Only 36% of Boutique gym members stay for over 2 years."

Piper Jaffray, 2018

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Data-Backed Decision Making

The lack of business intelligence tools and reporting applications within the fitness industry have left club operators with an unclear picture of their gym's overall performance. 
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One Stop Data Shop

Fitness One helps club owners aggregate all of their data in one platform to help them make data-backed decisions to increase revenue, hold staff accountable and improve member experience. 

"Improving revenues using BI is now the most popular objective enterprises are pursuing in 2019."

Forbes, 2018

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Struggling to Survive, Scale & Thrive?

As the fitness industry continues to evolve at a rapid pace, one of the greatest challenges club operators face is keeping up with traditional gyms, who have more money, greater brand recognition and clear establishment within the space. 
 
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Create a Competitive Advantage

One way to compete is by creating dedicated community of members that also serve as great brand ambassadors. Fitness One helps clubs get their messaging in front of the right audience by determining which marketing efforts will attract members looking for your specialty offerings. 

Start Reaching the Right People

Fitness One eliminates the cost of waste by taking a granular approach to reach the right people, at the right time on the right digital channels.

"The $30 billion health and fitness industry in the U.S. has been growing by at least 3 - 4% annually for the last ten years and shows no signs of slowing down anytime soon."

IHRSA, 2019

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Your Most Valuable Trainers

Hiring personal trainers and instructors that embody your brand is absolutely invaluable in creating the ultimate member experience. Your trainers and instructors should be one of the reasons your members choose to stay at your location, because they can only be found there. 
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Track Instructor Performance 

Fitness One identifies which trainers and instructors are the top performers based on their class and session engagement along with other factors.

Make Every Instructor a Top Performer 

As a result, club owners can understand the value each trainer or instructor has to overall revenue performance. Additionally, the top performers can share how they have been able to keep members engaged so those best practices can be universally implemented. 

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