1

Overwhelming Options 

When you are trying to provide high value to your members through a variety of different amenities, classes and services, the abundance of options can seem overwhelming to your members. They often may not know where to start and never take full advantage all the opportunities. 
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A Closer Look

Fitness One provides a comprehensive breakdown of all the services, classes and amenities your gym offers and which member profiles participate in them the most.

Increased Engagement 

As a result, you can then encourage new members or members with low engagement to try specific classes that others that match their member profile enjoy.  In doing so, you can ensure your members are taking advantage of all your offerings. 

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2

Struggling with Sales 

One common challenge among luxury gyms is that people are often turned away from joining because they feel that the salespeople they have been in contact with are too pushy. Although this is generally not their intention, it is evident that they are not relating to these prospects in the right way. 
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Helping Sales Succeed

Fitness One can help you identify the salespeople that close the most leads and which member profile they have had the most success with so they can focus on that profile more specifically.


Strategically Close Leads

Additionally, Fitness One provides a list of open leads and which member profile they fall into so you can easily assign the best salesperson to follow up with them with tailored messaging that appeals to that profile type. 

"Over 1 in 5 Americans belong to at least one U.S. health club or studio"

IHRSA, 2019

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3

Acquiring the Right Members

Luxury gyms have a smaller pool of potential members to attract. As a result, club owners must be able to effectively find, attract, and market to these types of people with great success in order to survive. 


 

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Know Who to Target and How 

Fitness One helps club owners determine the best channels to reach and acquire their ideal member types who demonstrate similar attributes of their current most valuable members.

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4

Data-Backed Decision Making

The lack of business intelligence tools and reporting applications within the fitness industry have left club operators with an unclear picture of their gym's overall performance. 
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One Stop Data Shop 

Fitness One helps club owners aggregate all of their data in one platform to help them make data-backed decisions to increase revenue, hold staff accountable and improve member experience. 

"Improving revenues using BI is now the most popular objective in 2019, despite BI initially being positioned as a solution for compliance and risk management"

Forbes, 2018

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