Customized Solutions 

Fitness One offers unique solutions to help each category within the fitness industry overcome their specific challenges and painpoints. 

Ever-growing Options

Member retention has never been so challenging 

It has become increasingly difficult to retain your existing members due to the overwhelming amount of new gyms and clubs to choose from, along with a variety of trending new class types, and the rise of virtual training and wearable fitness technology. With all these exciting new offerings emerging everywhere it can feel seemingly impossible to keep up and retain your members. 

Know who to retain and how 

Fitness One identifies your most valuable members and which services and amenities they enjoy most, the personal trainers they interact with best, and if any of them are at risk of cancelling their membership. This information fuels your ability to retain them longer and attract other members just like them. 
 

"In general, it costs about 5 times as much to gain a new customer than keep an existing one. Keeping existing clients saves fitness franchises money. In fact, a 5% increase in retention can yield profit increases between 25% and 95%"

Forbes Magazine, Jia Wertz

Sept. 2018
"We want to be able to serve our members better, and we want to make better business decisions using appropriate business intelligence." 

Mike Rucker

VP of Technology for Active Sports Clubs

Blindly Making Business Decisions

The Need for a Business Intelligence Tool 

The fitness industry lacks a standard for data and reporting making it difficult for gym owners to identify and track fluctuations in revenue performance. As a result, they are often forced to make business decisions without supporting data and an understanding of the impact their decisions may have. 

Changing the Standard 

Fitness One is here to set the standard for data; by providing club operator's with the most advanced business intelligence tool built specifically for the fitness industry. They can now feel confident that they are making the right decisions for their business. 

Standing Out 

A Constant Game of Catchup 

As the fitness industry continues to evolve at a rapid pace, one of the greatest challenges club operators face is differentiation. When everyone is trying to be different, it can often feel like a constant game of catch up with no way to get ahead and stay there. 

Building a Member-Centric Foundation 

One proven way many club owners have had success with differentiation is by building a dedicated community of members with their gym serving as the foundation. Fitness One strengthens club operators ability to create a community of passionate members because they are able to have a comprehensive understanding of all their members behaviors, preferences and needs to cater their offerings accordingly. 
 

"Community is a competitive advantage because members encourage, motivate, and help one another. As fitness brands scramble to leverage social community in original ways, they are seeing these groups of dedicated enthusiasts also act as a channel for attracting new customers and building lifelong customer value. People trust peers advocating for a brand more than the brand itself."

Forbes Magazine, Kyle Wong

Sept. 2017